CAPPA Unveils Winners Of #SmokefreeNollywood Skit Challenge In ‘Reverse Strategy’

Related stories

Tinubu Mourns, Pays Tribute to Legendary Super Eagles Goalkeeper Peter Rufai

By Abiola Olawale President Bola Ahmed Tinubu has expressed profound...

Natasha vs Akpabio: Court Orders Senate President To Recall Senator Natasha

Warns Natasha Against inappropriate Conduct By Abiola Olawale The Federal...

Hadi Sirika Denies Defection to ADC Coalition Rumors, Reaffirms Loyalty to Buhari, APC

By Abiola Olawale Former Minister of Aviation, Hadi Sirika, has...

China Snubs U.S. Crude for Third Month, Even as Ethane Trade Restarts

China has avoided buying U.S. crude oil for three...

Corporate Accountability and Public Participation Africa (CAPPA) on Monday named winners of its #Smokefree Nollywood Skit Challenge.

The New Diplomat reports the Skit Challenge had commenced on May 12, 2022, as CAPPA, in what it termed a ‘reverse strategy’ to counter the antics of the tobacco industry against Nigerian youths, said the global CSO will continue to involve youths within the 18–35 year bracket in its campaign for a #Smokefree Nollywood early enough before big tobacco wins over their lungs and creative prowess.

A total of 126 entries were received at the end of the competition on June 30, 2022. Contestants were asked to create a video of not more than 2:20 mins with messages on the dangers of smoking and a call to action, urging the Nigerian government to enforce the ban on Tobacco Advertising Promotion and Sponsorships (TAPS) with emphasis on the entertainment industry.

Announcing the winners at a media briefing in Lagos, Executive Director, CAPPA, Comrade Akinbode Oluwafemi said the entries were “scrutinized by a team of experienced Panelists who scaled them down to the final five that we have here today.”

The winner of the Skit Challenge: Ojo-Adebayo Peter Oluwaseun went away with a Camera, while the 1st Runner-up, Popoola Abiola Isaac got a Laptop reward and the 3rd runner-up, Ilemobola Michael Oluwasegun, a Tecno Camon 19 phone. The 4th and 5th recognised entries also got consolation cash prizes.

According to Oluwafemi, “CAPPA intervention through the Skit Challenge is a reverse strategy. While the tobacco industry wants to capture their minds and their lungs, we have decided instead to engage their creative abilities to spread anti-tobacco messages especially the need for the federal government to strictly enforcement the ban on TAPS.

“The same minds that the tobacco industry creatively manipulates to woo into smoking and addiction, have through the Challenge shown that they can use their time and talent for advocacy purpose which ultimately protects them from the industry. The youths have a choice, and their choice is not to become replacement smokers. The #Smokefree Nollywood Skit Challenge is another creative youth initiative from CAPPA. In 2019 we also created the TC Rap Challenge – a music competition targeted at creating awareness on enforcement of the National Tobacco Control (NTC) Act 2015 and the National Tobacco Control Regulations 2019. Fortunately, the winner of the TC Rap Challenge in 2019 is also here and will share some insights.” Oluwafemi, a leading anti-tobacco activist said.

CAPPA also used the occasion to call on the National Film and Video Censors Board (NFVCB) to enforce the ban on Tobacco Advertising Promotion and Sponsorships (TAPS) with emphasis on the movies and entertainment sector, including the introduction of ratings in movies with smoking scene in cases where historical accuracy is required.

'Dotun Akintomide
'Dotun Akintomide
'Dotun Akintomide's journalism works intersect business, environment, politics and developmental issues. Among a number of local and international publications, his work has appeared in the New York Times. He's a winner of the National Youth Service Corps (NYSC) Award. Currently, the Online Editor at The New Diplomat, Akintomide has produced reports that uniquely spoke to Nigeria's experience on Climate Change issues. When Akintomide is not writing, volunteering or working on a media project, you can find him seeing beautiful sites like the sandy beaches that bedecked the Lagos coastline.

Subscribe

- Never miss a story with notifications

- Gain full access to our premium content

- Browse free from up to 5 devices at once

Latest stories

NDN
Latest News
Exclusive! Tinubu Tips Late Ajimobi's Wife, Florence, Others for Ambassadorial PostsTinubu Mourns, Pays Tribute to Legendary Super Eagles Goalkeeper Peter RufaiNatasha vs Akpabio: Court Orders Senate President To Recall Senator NatashaHadi Sirika Denies Defection to ADC Coalition Rumors, Reaffirms Loyalty to Buhari, APCChina Snubs U.S. Crude for Third Month, Even as Ethane Trade RestartsSuper Eagles Icon Peter Rufai Passes Away at 61Dakuku Peterside’s Beneath the Surface Book Out in OctoberOil Prices Dip on Confirmation of Inventory BuildBuhari In Stable Condition - Ex-Aide ConfirmsBREAKING: Ex-President Buhari sick, hospitalised abroad2027: Abure, Usman Clash Over Peter Obi’s Rising Profile in ADC CoalitionMTN’s Dabengwa Tier III Cloud Data Centre: A New Era for West African Tech and AIGanduje: Why are they resigning?OPEC Reports a Global Oil Production Decline in 2024IMF Warns FG to Overhaul 2025 Budget to Prevent Economic Meltdown
X whatsapp