Who Spends the Most Time on Social Media?

The New Diplomat
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Humanity will spend a combined total of 500 million years on social media in 2024.

This graphic lists the countries with the highest average time spent on social media by users aged 16-64, as of January 2024. Data was compiled by We Are Social.

Kenya Leads in Time Spent Online

There are now more than 5 billion active social media users globally.

The “typical” internet user spends almost 2½ hours daily on social media, equating to more than one-third of their total online time.

On average, women spend 16 minutes more per day on social media than men.

TikTok has the highest average time spent per user, while YouTube accounts for the greatest overall share of total social media time.

With an average of 3 hours and 43 minutes spent on social media daily, Kenya tops the global list for time spent on social media. Across Africa, South Africa, Nigeria, and Ghana also report high social media engagement.

Country Region Daily Time Spent
🇰🇪 Kenya Africa 03:43
🇿🇦 South Africa Africa 03:37
🇧🇷 Brazil South America 03:34
🇵🇭 Philippines Asia 03:33
🇳🇬 Nigeria Africa 03:23
🇨🇴 Colombia South America 03:22
🇨🇱 Chile South America 03:11
🇮🇩 Indonesia Asia 03:11
🇸🇦 Saudi Arabia Middle East 03:10
🇦🇷 Argentina South America 03:08
🇲🇽 Mexico North America 03:04
🇲🇾 Malaysia Asia 02:48
🇬🇭 Ghana Africa 02:43
🇪🇬 Egypt Africa 02:41
🇹🇭 Thailand Asia 02:30
🇧🇬 Bulgaria Europe 02:26
🇻🇳 Vietnam Asia 02:23
🇵🇹 Portugal Europe 02:23
🇷🇴 Romania Europe 02:20
🇮🇹 Italy Europe 02:17

In South America, Brazil follows closely, with an average of 3 hours and 34 minutes spent on social media per day.

In Japan, users spend the least time on social media, averaging just 1 hour and 53 minutes daily.

Credit: Visual Capitalist

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