October 26, 2024

The World’s Most Valuable Media Brands in 2024

The New Diplomat

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Over the last decade, the top of the global ranking for the most valuable media brands has shifted from broadcast media operators, such as Disney, Fox, and NBC, to tech companies.

In this graphic, we present the most valuable media brands in the world as of September 2024, according to Brand Finance.

TV Brands Lose Ground to Streamers

According to Brand Finance, TV brands have been losing both brand value and strength as consumers shift toward online streamers and social media platforms.

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Nine out of the 10 most valuable brands now focus not on broadcasting but on the distribution of user-generated or third-party content.

Google remains the world’s most valuable media brand, with a brand value of $333.4 billion, while TikTok ranks second at $84.2 billion.

2024 Rank	Brand	Country	2024 Value (B)
1	Google	USA	$333B
2	TikTok	China	$84B
3	Facebook	USA	$76B
4	Instagram	USA	$70B
5	Disney	USA	$47B
6	WeChat	China	$42B
7	Tencent	China	$36B
8	YouTube	USA	$32B
9	Netflix	USA	$23B
10	LinkedIn	USA	$19B

Instagram is the fastest-growing media brand, increasing its value by 49% to $70 billion.

The one outlier among the top 10 media brands is Disney (brand value down 6% to $46.7 billion), which produces a significant amount of its own original content and operates Disney+, a major online streaming platform.

The ranking is dominated by American companies, with the exception of Chinese brands WeChat, Tencent, and TikTok.

Credit: Visual Capitalist

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