TV Brands Lose Ground to Streamers
According to Brand Finance, TV brands have been losing both brand value and strength as consumers shift toward online streamers and social media platforms.
Nine out of the 10 most valuable brands now focus not on broadcasting but on the distribution of user-generated or third-party content.
Google remains the world’s most valuable media brand, with a brand value of $333.4 billion, while TikTok ranks second at $84.2 billion.
| 2024 Rank | Brand | Country | 2024 Value (B) |
|---|---|---|---|
| 1 |  USA |
$333B | |
| 2 | TikTok |  China |
$84B |
| 3 | USA |
$76B | |
| 4 | USA |
$70B | |
| 5 | Disney | USA |
$47B |
| 6 | China |
$42B | |
| 7 | Tencent | China |
$36B |
| 8 | YouTube | USA |
$32B |
| 9 | Netflix | USA |
$23B |
| 10 | USA |
$19B |
Instagram is the fastest-growing media brand, increasing its value by 49% to $70 billion.
The one outlier among the top 10 media brands is Disney (brand value down 6% to $46.7 billion), which produces a significant amount of its own original content and operates Disney+, a major online streaming platform.
The ranking is dominated by American companies, with the exception of Chinese brands WeChat, Tencent, and TikTok.
