By Dorothy Neufeld
Together, the 100 most valuable brands in the world are worth more thanĀ $5 trillion.
Brands play an important role in driving shareholder value, yet pinpointing how much a brand is worth can be challenging. Investments in brand could pay dividends for many decades, but because those financial benefits are fairly open to interpretation, most financial regulators donāt usually accept brand assets on balance sheets.
To look at it another way, Apple is missing one of its most valuable assets on its financial reportingāa brand worth $516.6 billion.
This visualization ranks the top 100 brands by brand value, based on the annual global ranking fromĀ Brand Finance.
How Do You Value a Brand?
Overall, a brandās value was calculated by the degree that it generated profits for the company. Brand Finance analyzed individual companies along with their subsidiaries, like in the case of Meta which owns Instagram and WhatsApp.
More details on the methodology can be found at the end of this article.
Ranking the Top Brands, by Value
Here are the most valuable brands globally in 2024:
| Ranking 2024 |
Name | Country | Value | Annual Change |
|---|---|---|---|---|
| 1 | Apple |  Ā U.S. |
$516.6B | +73.6% |
| 2 | Microsoft | Ā U.S. |
$340.4B | +77.7% |
| 3 | Ā U.S. |
$333.4B | +18.5% | |
| 4 | Amazon | Ā U.S. |
$308.9B | +3.2% |
| 5 | Samsung Group |  Ā South Korea |
$99.4B | -0.3% |
| 6 | Walmart | Ā U.S. |
$96.8B | -14.9% |
| 7 | TikTok/Douyin |  Ā China |
$84.2B | +28.2% |
| 8 | Ā U.S. |
$75.7B | +28.4% | |
| 9 | Deutsche Telekom |  Ā Germany |
$73.3B | +16.5% |
| 10 | ICBC | Ā China |
$71.8B | +3.3% |
Ranking first overall, the value ofĀ AppleāsĀ brand has ballooned by overĀ $217 billionĀ since last yearās ranking.
On the other hand,Ā TeslaāsĀ brand value sank to $58.3 billion, dropping out of the top 10 since last year. This came as new and more affordable electric vehicle (EV) makers saw increasing sales, notably BYD. Supported by strong demand in Chinaās market, BYD became the worldāsĀ bestsellingĀ EV company in 2023. In fact, over a third of new cars sold in the country were EVs.
The Fastest Growing Brands
Which brands jumped the most in value?
| Brand | Change in Ranking 2023-2024 | Change in Brand Value |
|---|---|---|
| Nvidia | +87 | +162.9% |
| CATL | +36 | +29.4% |
| Humana | +32 | +27.1% |
| Hyundai Group | +26 | +35.6% |
| Chanel | +25 | +34.5% |
| Elevance Health | +19 | +28.4% |
| Louis Vuitton | +18 | +22.6% |
| Uber | +18 | +27.6% |
| Oracle | +16 | +34.2% |
| EY | +15 | +20.0% |
NvidiaāsĀ brand value soared as investors flocked to AI stocks and demand for memory chips accelerated.
For perspective, tens of thousands of chips are needed for AI models to run in order to simultaneously calculate computational tasks. The company joined theĀ $1 trillionĀ market cap club in late January 2024āthe fifth company to do this ever. Not only that, it is worth more than Netflix, Tesla, and Walmart combined.
Most Valuable Brands: U.S. Leads the Pack
In 2024, more than half of the 100 most valuable brands are based in the United States, with a combined value of $3.2 trillion.
| Country | Top 100 Total Brand Value | Number of Brands |
|---|---|---|
| Ā U.S. |
$3,241.0B | 51 |
| Ā China |
$829.9B | 19 |
| Ā Germany |
$347.1B | 8 |
 Ā Japan |
$200.2B | 6 |
| Ā South Korea |
$182.4B | 4 |
 Ā UK |
$101.1B | 3 |
 Ā France |
$78.6B | 3 |
 Ā Saudi Arabia |
$41.6B | 1 |
 Ā Ireland |
$40.5B | 1 |
 Ā India |
$28.6B | 1 |
 Ā Taiwan |
$25.1B | 1 |
 Ā Switzerland |
$20.8B | 1 |
 Ā Canada |
$19.0B | 1 |
China has the second-highest number of companies on the ranking, withĀ TikTokĀ as its most valuable brand, worth $84.2 billion. Interestingly, many of Chinaās most valuable brands are heavily concentrated in theĀ financial sector.
As a rising economic powerhouse, Indiaās most valuable brand isĀ Tata Group.
The conglomerate, founded in 1868, spans across 30 companies in multiple sectors, from technology and manufacturing to automotive and steel. Its subsidiary, Tata Technologies, is scheduled to IPO in late 2024 with a $2.5 billion valuation.
