LeBron James Set To Sign Endorsement Deal With PepsiCo

Cat:

Related stories

Tinubu Mourns Legendary ‘Gwo Gwo Ngwo’ Crooner Mike Ejeagha

By Abiola Olawale President Bola Tinubu has expressed deep sorrow...

Nigeria Already Sliding into Dictatorship, Ozekhome Warns

By Abiola Olawale Renowned constitutional lawyer and human rights advocate,...

Name National Assembly Members Behind Benue Killings, PDP Challenges Alia

By Kolawole Ojebisi The Peoples Democratic Party, PDP, has challenged...

Benue Attacks: Big Names, Politicians Indicted By Judicial Panel Reports —Alia

By Kolawole Ojebisi Benue State Governor, Hyacinth Alia, has alleged...

Ozekhome Decries Judges’ Poor Remunerations, Bad State Of Nigerian Courts

By Kolawole Ojebisi A Senior Advocate of Nigeria (SAN) and...

 

By Abiola Olawale

The Los Angeles Lakers forward, LeBron James, is now set to sign a new endorsement deal with PepsiCo. This is coming after his 18-year deal with Coca-Cola brand came to an end last September.

According to reports from Front Office Sports, James will sign a new endorsement deal with Pepsi who is the official beverage partner of the National Basketball Association (NBA). He is expected to become the face of Mountain Dew as part of the endorsement deal agreement.

However, the details of the deal has not been reported yet. James, who has an endorsement deal with Nike brand and Upper Deck among others, makes an estimated $50 million per year. Judging by that, the Pepsi deal would certainly be an expensive deal.

It would be recalled that James’ deal with Coca-Cola expired in 2020. The basketball star had signed the deal with Coca-Cola in 2003, before his career started. Over the 18 years, James promoted Sprite and Powerade brands of Coca-Cola.

In a statement released by the beverage brand, the company said, “LeBron’s contract came up at a time when both he and the Coca-Cola Company were actively reviewing all of its resources to make sure it was investing in places that ensured long-term growth. After many discussions with LeBron and his team, we mutually agreed to part ways.”

James is an American professional basketball player for the Los Angeles Lakers of the NBA. His accomplishments include four NBA championship, four NBA Most Valuable Player(MVP) Awards, four Finals MVP Awards and two Olympic gold medals.

He is widely considered as one of the greatest NBA players in history.

'Dotun Akintomide
'Dotun Akintomide
'Dotun Akintomide's journalism works intersect business, environment, politics and developmental issues. Among a number of local and international publications, his work has appeared in the New York Times. He's a winner of the National Youth Service Corps (NYSC) Award. Currently, the Online Editor at The New Diplomat, Akintomide has produced reports that uniquely spoke to Nigeria's experience on Climate Change issues. When Akintomide is not writing, volunteering or working on a media project, you can find him seeing beautiful sites like the sandy beaches that bedecked the Lagos coastline.

Subscribe

- Never miss a story with notifications

- Gain full access to our premium content

- Browse free from up to 5 devices at once

[tds_leads input_placeholder="Your email address" btn_horiz_align="content-horiz-center" pp_msg="SSd2ZSUyMHJlYWQlMjBhbmQlMjBhY2NlcHQlMjB0aGUlMjAlM0NhJTIwaHJlZiUzRCUyMiUyMyUyMiUzRVByaXZhY3klMjBQb2xpY3klM0MlMkZhJTNFLg==" pp_checkbox="yes" tdc_css="eyJhbGwiOnsibWFyZ2luLXRvcCI6IjMwIiwibWFyZ2luLWJvdHRvbSI6IjQwIiwiZGlzcGxheSI6IiJ9LCJwb3J0cmFpdCI6eyJtYXJnaW4tdG9wIjoiMTUiLCJtYXJnaW4tYm90dG9tIjoiMjUiLCJkaXNwbGF5IjoiIn0sInBvcnRyYWl0X21heF93aWR0aCI6MTAxOCwicG9ydHJhaXRfbWluX3dpZHRoIjo3NjgsImxhbmRzY2FwZSI6eyJtYXJnaW4tdG9wIjoiMjAiLCJtYXJnaW4tYm90dG9tIjoiMzAiLCJkaXNwbGF5IjoiIn0sImxhbmRzY2FwZV9tYXhfd2lkdGgiOjExNDAsImxhbmRzY2FwZV9taW5fd2lkdGgiOjEwMTksInBob25lIjp7Im1hcmdpbi10b3AiOiIyMCIsImRpc3BsYXkiOiIifSwicGhvbmVfbWF4X3dpZHRoIjo3Njd9" display="column" gap="eyJhbGwiOiIyMCIsInBvcnRyYWl0IjoiMTAiLCJsYW5kc2NhcGUiOiIxNSJ9" f_msg_font_family="downtown-sans-serif-font_global" f_input_font_family="downtown-sans-serif-font_global" f_btn_font_family="downtown-sans-serif-font_global" f_pp_font_family="downtown-serif-font_global" f_pp_font_size="eyJhbGwiOiIxNSIsInBvcnRyYWl0IjoiMTEifQ==" f_btn_font_weight="700" f_btn_font_size="eyJhbGwiOiIxMyIsInBvcnRyYWl0IjoiMTEifQ==" f_btn_font_transform="uppercase" btn_text="Unlock All" btn_bg="#000000" btn_padd="eyJhbGwiOiIxOCIsImxhbmRzY2FwZSI6IjE0IiwicG9ydHJhaXQiOiIxNCJ9" input_padd="eyJhbGwiOiIxNSIsImxhbmRzY2FwZSI6IjEyIiwicG9ydHJhaXQiOiIxMCJ9" pp_check_color_a="#000000" f_pp_font_weight="600" pp_check_square="#000000" msg_composer="" pp_check_color="rgba(0,0,0,0.56)" msg_succ_radius="0" msg_err_radius="0" input_border="1" f_unsub_font_family="downtown-sans-serif-font_global" f_msg_font_size="eyJhbGwiOiIxMyIsInBvcnRyYWl0IjoiMTIifQ==" f_input_font_size="eyJhbGwiOiIxNCIsInBvcnRyYWl0IjoiMTIifQ==" f_input_font_weight="500" f_msg_font_weight="500" f_unsub_font_weight="500"]

Latest stories

NDN
Latest News
Tinubu Mourns Legendary ‘Gwo Gwo Ngwo’ Crooner Mike EjeaghaNigeria Already Sliding into Dictatorship, Ozekhome WarnsName National Assembly Members Behind Benue Killings, PDP Challenges AliaBenue Attacks: Big Names, Politicians Indicted By Judicial Panel Reports ---AliaOzekhome Decries Judges' Poor Remunerations, Bad State Of Nigerian CourtsLeadership Lessons From AfDB's Akinwumi AdesinaTrump asks aides if they think Musk’s behavior could be related to alleged drug use, source saysVisualizing Trump’s 2026 Budget ProposalUmo Eno: Professing Love For Tinubu Without Joining APC, 'Anti-party'King Charles Recognizes Beckham's Impact, Knights Ex-England's CaptainTinubu Mourns Uwais, Says Ex-CJN 'A Phenomenal Jurist'U.S. Remittance Tax Casts Shadow Over African EconomiesAkwa-Ibom Commissioner Defies Gov Umo Eno, Resigns, Says I Can't Join Gov In APCTrump Vs Musk: JD Vance Declares Support For US President Amid Online RowExclusive: Inside Details Of Sanwo-Olu’s Alleged Strained Ties With Tinubu
X whatsapp