Jose Mourinho Becomes Audi Brand Ambassador

Oyinlola Awonuga
Writer

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By Oyinlola Awonuga (The New Diplomat’s Entertainment Fashion and Sports Desk)

Tottenham Hotspur manager Jose Mourinho’s fame as one of the world’s top football coaches has earned him an appointment as Audi brand ambassador, and the German auto manufacturer has provided the Portuguese with one of its best products, Audi Q8 coupé-SUV.

Mourinho’s new status as an ambassador of the world renowned automobile manufacturer may have have been engendered by the business relationship Audi has with Tottenham Hotspur as its official car partner.

And on the event of reopening Audi Centres for service business in the UK and sales in England after the COVID-19 lockdown, Mourinho has been made its official ambassador. And the Special One took delivery of a posh black Audi Q8 coupé-SUV at Spurs training ground.

Director of Audi UK, Andrew Doyle explains the reasons the company sees former Manchester United, Chelsea and Real Madrid manager as a right choice for the Audi Ambassador role.

José is unquestionably one of the best managers in the history of football, having won two Champions Leagues, two UEFA Cup / Europa Leagues, and a number of league titles in England, Spain, Italy and Portugal,” Doyle said in a statement.

“You don’t reach those stellar heights without an unerring commitment to excellence and forward thinking. That’s why we are sure our well-known philosophy of ‘Vorsprung durch Technik’ chimes with his own. We are so pleased to welcome José on board as an Audi ambassador.”

The Tottenham boss who was hired by The Lilywhites in November 2019 as Mauricio Pochettino replacement, feels privileged to represent a ‘luxury brand’ in automobile as ambassador.

“It is a great privilege to become an Audi ambassador. It is a luxury brand with a phenomenal reputation for quality, technology and safety around the world. Audi UK has been a great partner to my club, and I look forward to working with them myself,” Mourinho said.

Mourinho is looking to lead Tottenham to their first silverware in 12 years. The last time the north London side won a title was in 2007/08 season when they lifted English Football League Cup (now Carabao Cup).

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