Cristiano Ronaldo has yet again broken another record after Manchester United sold a total worth of $60 million jerseys with the star’s squad number in 12 hours.
The iconic No.7 jersey broke the record as the fastest-ever selling jersey online in the English top-flight, within the first 12 hours of going on sale.
Remarkably, in the first hour alone on United’s official website the club beat their best ever 24 hours of sales and it was all thanks to the Ronaldo effect.
This was confirmed by LovetheSales.com, an outfit that tracks sales data from over 1,000 UK online retailers.
According to LovetheSales.com, in the 12 hours after Ronaldo’s new kit was released, fans splashed out £32.5m ($A60m) on his jersey.
Recall that Ronaldo recently joined Manchester United from Juventus. Since his return to the club, the shirt number of Ronaldo had become subject of discussion as Edinson Cavani had occupied the famous no.7 shirt that Ronaldo donned for six years during his first stay at United.
However, Man Utd were able to convince Cavani to drop the number 7 jersey for Ronaldo.
Announcing Ronaldo’s jersey number, Manchester United said, “We can confirm that Cristiano Ronaldo will wear the iconic no.7 shirt after returning to Old Trafford.
“The Portuguese superstar famously wore the legendary shirt number during his first spell with the club and we can confirm that Cristiano will have it on his back once again. Fans can order the new Ronaldo no.7 shirts now from United Direct.
“In his first six seasons at the club, between 2003 and 2009, Ronaldo made 292 appearances and scored 118 goals, winning nine trophies including three Premier League titles and the UEFA Champions League.
“As we all know, the no.7 is a special shirt in the history of United.
“It has previously been worn by club icons like George Best, Bryan Robson, Eric Cantona and David Beckham. Now, it returns to the man who succeeded Beckham in it, Ronaldo.
“Ronaldo inherits the number from Edinson Cavani, who wore the shirt last season and in our away win at Wolverhampton Wanderers last weekend.
“As our new signing is allocated no.7, El Matador will switch to no.21, the same number our prolific striker wears for the Uruguayan national team.”