BMW bets on innovation, rolls out strong brand to challenge Tesla, Chinese EV makers
By Obinna Uballa German automaker BMW is ramping up its focus on brand strength and advanced software as it prepares to roll out a new generation of electric vehicles, aiming to rival Elon Musk’s Tesla and fast-growing Chinese competitors. Speaking ahead of the Munich motor show next week, BMW CEO Oliver Zipse unveiled the company’s…
September 5, 2025
