Business: Heirs Holdings Appoints New Marketing Director

Hamilton Nwosa
Writer

Ad

BREAKING! [VIDEO] Ministers, Advisors, Party Chief, military officers killed in Helicopter Crash in Ghana

By Abiola Olawale A devastating military helicopter crash in Ghana’s Adansi Akrofuom District has claimed the lives of eight individuals, including two prominent ministers, advisors, and military personnel. The incident, which occurred on Wednesday, August 6, 2025, has been described as a "Black Wednesday" for Ghana, with the government and citizens grappling with the profound…

South-South Highways Now Dead traps, Says King of Idjerhe

By Abiola Olawale In a passionate plea, His Royal Majesty, King Obukowho Monday Arthur Whiskey, the Ovie of Idjerhe Kingdom, has spoken up about what he called the deteriorating state of roads in Nigeria’s South-South region, labeling them "death traps" that have left communities isolated and lives at risk. The monarch also urged both the…

Murdoch to provide health updates to Trump in deal to delay Epstein case deposition

Rupert Murdoch will give President Donald Trump updates on his health to postpone his deposition in Trump’s defamation lawsuit over a Wall Street Journal article about Jeffrey Epstein. The agreement comes after Trump’s lawyers sought a quick deposition from Murdoch, implying he could be dead or too sick to testify in person by the time…

Ad

Heirs Holdings has announced the appointment of Pelumi Fadairo as Director of Marketing and Corporate Communications. Fadairo will be responsible for driving the Group’s strategic marketing objectives and coordinating brand management of its rapidly growing portfolio of pan-African investments in the power, financial services, oil and gas, hospitality and real estate, and healthcare sectors. Prior to joining Heirs Holdings, Fadairo was the CMO of BizzCloud, a Netherlands-based software company, where she designed and executed strategy and go-to-market plans. In this role, she led the internationalisation strategy for the brand and optimisation of customer acquisition, through improved customer experience. She has also provided consultancy for clients across the fintech, cloud services, cleantech and publishing sectors, combining her knowledge, experience and network across Africa, to develop market entry strategies.

Fadairo previously held senior positions at Dell, where she developed and executed marketing strategies across Europe and emerging markets. Commenting on the appointment, the Group CEO, Heirs Holdings, Emmanuel Nnorom, said: “Heirs Holdings is at an important growth stage, as we expand and deepen our investments within the twenty African countries where we operate. Pelumi’s experience in building strategies, managing complex stakeholder teams and executing marketing campaigns make her well qualified to take on this new role”.

The Chairman of Heirs Holdings, Tony O. Elumelu, also commented on Fadairo’s role, saying “As we are increasingly impacting lives across Africa, through our investments and our commitment to growing social and economic wealth, the role of marketing and communications is increasingly important. Filling this critical role is a sign of our ongoing commitment to institutionalisation and our desire to ensure our unique African message is heard by audiences, globally and across our continent.” Share this:

Ad

X whatsapp