Grammy Award-winning, songwriter and producer, Burna Boy, will co-headline the UEFA Champions League Final Kick Off Show by Pepsi®, formerly known as the UEFA Champions League Opening Ceremony, uniting music, sport and culture through a show-stopping performance.
The Last Last and It’s Plenty crooner will perform at the Atatürk Olympic Stadium, in Istanbul, on Saturday the 10 June, 2023.
A statement released by UEFA on its official website and Twitter handle, on Thursday, made the disclosure.
Guy-Laurent Epstein, UEFA marketing director, said: “The UEFA Champions League Final Kick Off Show is a significant part of our joint efforts with Pepsi, providing an incredible opportunity to reach new and younger audiences with the some of the biggest names and rising stars in music. We’re excited to showcase a line-up of talented artists at this season’s final in Istanbul in what is sure to be an energetic and memorable performance.”
For the first time ever, fans have the opportunity of a lifetime to be a part of the performance and can visit the @PepsiGlobal TikTok channel for more information.
Gustavo Reyna, Pepsi senior director of global marketing, said: “The UEFA Champions League final is the stand-out date of the club football calendar, and Pepsi prides itself on marking the occasion with the very best entertainment spectacles. The newly named ‘Kick Off Show by Pepsi’ is going to be huge this year; we’re so excited to welcome Burna Boy, one of the world’s most exciting artists, to the final stage and we can’t wait to see which fans are selected to feature as part of this truly unmissable performance.”
