- Switzerland tops the 2024 “Best Countries” ranking from U.S. News & World Report.
- Survey respondents gave Switzerland high marks for business (#2), quality of life (#3), social purpose (#7) and cultural influence (#8).
The best country in the world is the one you live in.
Or… not?
This infographic spotlights the 40 countries that the world perceives to be the “best.”
Like most efforts to quantify a qualitative measure, this ranking reflects public perceptions, not hard data. However, countries did have to meet certain GDP, tourism, and FDI thresholds to be included in the race.
Data for this infographic is sourced from U.S. News & World Report in partnership with Wharton and WPP. They asked more than 17,000 people to judge 87 nations across 73 attributes grouped in 10 subrankings.
From its snow-capped peaks to its powerhouse financial sector, Switzerland has secured the public’s vote as the world’s best country in 2024.
| Rank | Country | Region |
|---|---|---|
| 1 | 🇨🇭 Switzerland | Western Europe |
| 2 | 🇯🇵 Japan | Eastern Asia |
| 3 | 🇺🇸 U.S. | Northern America |
| 4 | 🇨🇦 Canada | Northern America |
| 5 | 🇦🇺 Australia | Oceania |
| 6 | 🇸🇪 Sweden | Northern Europe |
| 7 | 🇩🇪 Germany | Western Europe |
| 8 | 🇬🇧 UK | Northern Europe |
| 9 | 🇳🇿 New Zealand | Oceania |
| 10 | 🇩🇰 Denmark | Northern Europe |
Survey respondents ranked Switzerland highly for business (#2), quality of life (#3), social purpose (#7) and cultural influence (#8).
For the hard data enthusiasts, Switzerland ranks third by GDP per capita, ($105,000), boosted by its enormous banking sector known for its secrecy.
It’s fourth by GNI per capita ($95,070), which removes the effects of outside financial flows entering the country.
However, Japan (#2) and the U.S. (#3) remain fixtures near the top thanks to their outsized GDPs, deep innovation pipelines and global brands.
Business friendliness weighed heavily: they’re top five for entrepreneurship, while the U.S. ranks #1 for agility and power.
Meanwhile, high investor confidence and strong currency reserves help each nation offset middling scores on cost of living and income equality.
Together they illustrate how sheer economic heft continues to sway public perception—even in an era generally more focused on sustainability and social values.
Middle East and Asia Make Inroads in Global Perceptions
Targeted investment in tourism, green energy, and cultural projects burnishes their brand beyond the somewhat disparaging “petro-state” label.
Likewise, South Korea (#18), Singapore (#14) and China (#16) leverage advanced manufacturing and technological prowess to climb the ranking.
Their rise hints at a more multipolar world where Western dominance over “best country” narratives is steadily eroding.
Determining the “Best Countries” in the World
To reiterate, these rankings reflect public perceptions, not hard data. To gather this, the survey is distributed globally to about 17,000 respondents, including business leaders, informed elites, and general citizens.
Each participant is shown a random subset of countries (that must meet GDP, tourism, and FDI thresholds) and asked to rate how strongly they associate those countries with each of the 73 attributes.
These individual attributes are pre-assigned to categories by researchers, and scores are normalized on a 0–100 scale. Category scores are then averaged for each country.
Finally, respondents also rank how important each category is to them. These rankings determine the weights assigned to each category.
A country’s final score is calculated by combining its weighted category scores, producing the overall rankings seen in this graphic.
Credit: Visual Capitalist
